THE CONCEPT

The concept for HIGH VIS DANDY began in 2006 when Matthew worked as a courier in Melbourne CBD.  His uniform was a high-visibility polo shirt that was oversized and ugly.   So he cut it up and sewed it back together in a more flattering fit.  (The shoulder seam actually ended up sitting at the shoulder.)


2009 TINY STADIUMS FESTIVAL

In early 2009 Matthew teamed up with Dan Koerner and Zoe Meagher to take this concept to the next level.  They ran sewing workshops at the 2009 Tiny Stadiums Festival in Erskineville, NSW, where they taught festival volunteers how to sew their own high-visibility festival uniforms. 


CRAFT VICTORIA & NEXT WAVE

In late 2009 Jess Daly joined the HIGH VIS DANDY team to prepare for the 2010 Next Wave Festival.  The project shifted its agenda to focus on using the production of high visibility workwear as a framework to discuss traditional markers of Australian hegemonic masculinity such as physical labour, ruggedness and risk taking.


Throughout 2009 and 2010 HIGH VIS DANDY ran a series of workshops at Craft Victoria teaching guys how to sew their own high vis waistcoats.


To see photos from one of the workshops check out Craft Victoria here.


To see more info about the workshops click here.


2010 NEXT WAVE FESTIVAL

Check HIGH VIS DANDY out on Collins Street from Monday 17 - Friday 21 May 2010.





Creative process